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VFX · Digital Art · AI-ASSISTED WORKFLOW

Monster Fury

Spec VFX ad, from AI key art to finished spot

SUMMARY

A self-directed spec commercial: six generated key-art passes used to lock mood and lighting before building the finished VFX spot around them.

Unofficial concept / spec piece. Not affiliated with or endorsed by Monster Energy.

YEAR

2026

TOOLS

Higgsfield, Compositing, Color grading

01 / AI CONCEPT / KEY ART

Mood and lighting exploration

Six generated stills exploring lightning, rock debris, and lens language before any motion work began — the palette and drama of the final spot were locked here.

Monster Fury AI concept art 1
Monster Fury AI concept art 2
Monster Fury AI concept art 3
Monster Fury AI concept art 4
Monster Fury AI concept art 5
Monster Fury AI concept art 6
02 / VFX PRODUCTION

The finished spot

The final cut, built from the selected key art through to a complete animated commercial.

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